Discovery

• First things, first. We need to learn ALL about you, the brand, the project’s needs, your goals and intentions for it, as well as the targeted users and dream buyers for the digital product. Once we soak up all this crucial information, we will begin to build the foundation for your digital product(s). Discussions between your key stakeholders and our User Experience, Project Managers, and Development teams will cement the goals for the product, define the user personas, and flesh out the desired functionality for the product. Please, whatever you do, don’t even think about skipping this step.

Architecture

• We take all the information we gathered in DISCOVERY and start mapping out the framework for your digital product. Then, we hit you up with our suggestions on the user experience and information architecture, including a sitemap, core features, and functionality. But also our recommendations on cool ways to display your content that are intuitive, engaging, immersive, and integrated with your social marketing platforms.

Creative

• Now, we get fancy! The creative process takes center stage as we design the look and feel of the product to appeal to the emotions of the user. The visual aspect of the product is the user interface, where colors, imagery, animation, illustration, typography, and graphics establish the style of your product.

Development

• Once the creative look of the digital product is approved, we let our talented Development Team flesh out the design through coding, programming, and other technical stuff. We get user input throughout the development process, gauging their feedback, hearing their concerns, and adapting as necessary to meet all of their needs. When the user is happy and can find what they need easily, they will buy what you sell and come back for more.

Assurance

• Before we launch your shiny new digital product into the world, we carefully review and test all aspects of the product, from functionality to content, consistency, and connectivity. Once the product has successfully passed through quality control, we give it a kiss and launch it into the universe!

Support

• It’s out there now, living and breathing on its own. But have no fear, we are still here to update, tweak, adapt, and maintain whatever needs to be going forward.