Digital Transformation of an Artisan Brand: Aura Distillery’s Growth Story
Client
Aura
Partnership
5 years
Industry
Retail
Food & Beverage
Expertise
Digital Transformation
Product Strategy & Design
The project delivered measurable online sales growth and reduced cart abandonment, while opening European markets without additional operational costs. The new digital identity elevated Aura's premium brand perception and gave the client full independence to manage content, pricing, and the product catalog without developer support.
+86%
Returning customer growth
+122%
Mobile checkout conversions
Aura wanted to solve the following challenges
1
A digital presence that matched the quality of the artisan brand.
2
A distinctive online identity that tells the brand story.
3
Full control over website content, without technical expertise.
4
Consistent brand experience across multiple languages and markets.
We designed a visually striking webshop with premium aesthetics and an intuitive purchase flow built on Vue.js, Nuxt.js, and Laravel. We implemented a CMS giving the client full content autonomy, added support for 5 languages and ensured responsive design across all devices.
Tech stack
Frontend
Vue | Nuxt
Backend
Laravel
Undeniable Results Speak for Themselves
+119%
Longer session time, with average time rising from 26s to 57s.
+352%
More annual users in two years. From 60,000 to 271,000.
+167%
Online revenue growth.
